“Pretty much every brand advertiser of any significance now has coherent and coordinated campaigns across display advertising. Mobile is happening faster than all our predictions. Our intuition about the future is linear but information technology grows exponentially. That’s why we can be surprised.” - Eric Schmidt, CEO, Google.
If the barriers to accessing information start to disappear - that we can access and deliver information on global users to billions of people in real-time - then the value in that information is in giving it relevant meaning within an actionable time frame.
