Social gestures (social sharing in the context of a brand, business or person) allow us to easily identify fellow members of our tribe, or those we aspire to join… we are all influential if only to a few and marketers want you to be you out loud so others will buy from them like you do. You are a marketer, like it or not. Now get out there and start sharing — I mean selling.
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| — | From Jason Lorimer, “We’ve all been hacked”. |
